Advertising display device



June 20, 1939. c. B. G RABEN ADVERTISING DISPLAY DEVICE Filed Oct. 10,1936 [rm @2250? Cum-020 5. GEABEN 9 (72 724 114W T7'oR/vE Y6 PatentedJune 20, 1939 I UNETED STATES ADVERTISING DISPLAY DEVICE Clifford B.Graben, Minneapolis, Minn., assignor to General Mills, Inc.,Minneapolis, Minn., a corporation of Delaware Application October 10,1936, Serial No. 105,021

3 Claims.

This invention relates to new and useful improvements in advertisingdisplay devices, and more particularly to such a device adapted to bedetachably secured to a carton or package in such a manner as to supportthe body of the device in a conspicuous position upon the article.

An important object of the invention resides in the particular meansprovided for securing the device to the carton, which comprisesoppositely disposed conveXed portions adapted to engage opposite sidesof the body of the carton with sufficient pressure to partially indentthe walls thereof, and whereby the carton is not likely to accidentallybecome detached from the carton, when the latter is moved about fromplace to place.

Other objects reside in the specific construction of the means providedfor securing the device to the body of the carton; in the particular 20manner of slitting and scoring the lower portion of the body of thedevice whereby a portion of the material may be bent rearwardly toprovide an opening for receiving a corner of the carton, and whichrearwardly bent portion acts to stiffen and support the device in properposition upon the package; and in the provision of a simple andinexpensive advertising display device which may be manufactured inquantity production at small cost, and which is so constructed that itmay readily be attached to a carton or a package in such a manner thatthe body thereof is retained in substantially a single plane.

Other objects of the invention will appear from the followingdescription and accompanying drawing and will be pointed out in theannexed claims.

In the accompanying drawing there has been disclosed a structuredesigned to carry out'the various objects of the invention, but it is tobe 40 understood that the invention is not confined to the exactfeatures shown as various changes may be made within the scope of theclaims which follow.

In the drawing:

Fig. 1 is a perspective view showing a carton with the device attachedthereto;

Fig. 2 is a detail View showing the lower part of the device and theparticular manner in which it is slitted and scored;

Fig. 3 is a perspective view of the lower part of the device showing theflap formed therein and adapted to be bent rearwardly to engage the topof the carton;

Fig. 4 is a detail sectional view showing the de- Vice positioned upon acarton;

Fig. 5 is a view similar to Fig. 4, but showing an exterior view of thedevice; and

Fig. 6 is an enlarged detailed sectional view on the line 6-6 of Fig. 5,showing how the opposite walls of the body of the carton or package are6 indented as a result of the securing means of the device engaging saidwalls.

In the selected embodiment of the invention here shown, there isillustrated in Fig. 1, a carton or package generally indicated by thenumeral 2, '10 and which in the present instance is rectangular inshape.

The novel advertising display device herein disclosed is showncomprising a body portion 3 made of flat material, such, for example, ascard- :15 board. The upper portion 4 of the device may be relativelysmaller than the main body portion thereof, if desired, as illustratedin Fig. 1.

An important feature of the invention resides in the novel meansprovided for supporting the device in a conspicuous position upon thecarton or package 2. As best shown in Figs. 2 and 3, the lower portionof the body 3 of the device is slitted along the lines 5-5 and t, thelines 5-5 being substantially upright and inwardly curved wherebyconvexed tabs or portions 1-1 are formed, as best shown in Fig. 3. Theportion 8 defined 'by the slits '5-5 and 6 is adapted to be bentrearwardly, as shown in Fig. 3, when securing the device to the carton.To facilitate rearwardly bending the flap 8, the material is preferablysuitably scored, as indicated at 9 in Fig. 2, whereby the material mayreadily be bent rearwardly from the position shown in Fig. 2 tothatshown in Figs. 4 and 5. 7

The spacing between the convexed tabs 1'! is such that when the flap 8is bent rearwardly to provide the opening H for receiving the corner I2of thecarton, the innermost portions or edges of said tabs will engagethe side walls of the 40 carton with sufiicient pressure to partiallyindent them, as clearly illustrated at I3 in Fig. 6. It will also benoted by reference to Figs. 1 and 6, that the tabs ll will be bentforwardly as a result of engaging the side walls of the carton during 5the operation of mounting the device on the package, whereby said tabswill dig into the walls of the carton and thus securely support thedevice thereon in the position shown in Figs. 1 and 4.

When the device is attached to the carton, the flap 8 is bent rearwardlyso that it will seat against the top wall of the carton and the lowerstraplike portion IA of the device will prevent the tabs '!1 fromspreading, whereby they will retain their grip on the side walls, or thecorner of the carton, as clearly illustrated in the draw- The entiredevice may be made from a single piece of sheet material, as shown inFig. 1, and prior to use, the devices may be stacked in a pile, as eachis entirely fiat. The device may be quickly and conveniently attached toa carton by simply grasping the lower part of the body thereof, and,with the thumbs rearwardly bending the flap portion 8 to provide theopening II for receiving the corner 12 of the carton. The entire deviceis then shoved onto the carton until the lower straplike portion 14engages the front wall of the carton, at which time the tabs 1-'I willengage the side walls of the cartonin the manner shown in Figs. 1 and 6,and thereby retain the device on the carton, as shown in Fig. 1. Whensecured to the carton as shown in Figs. 1, 4 and 5, the body of thedevice and the straplike portion [4 at the bottom thereof, will bedisposed in substantially the same plane. From actual experience I havefound that when the novel device herein disclosed is attached to acarton of the character illustrated in Fig. 1 it will grip the cartonwith sufiicient pressure to prevent it from accidentally becomingdetached from the carton, even though the latter may be roughly handledin moving it about from one place to another. I have also found that thecarton, with the device attached thereto, may be convenientlytransported from place to place, as a single unit, by simply graspingthe upper portion of the device, the connection between the two beingsuch that the weight of the carton is not likely to cause the carton tobecome detached from the device. The tabs 'l1, because of their uniqueshape, so firmly secure the device to the carton, that the device willnot become detached therefrom, should the carton accidentally be tippedover, or drop from a counter, which obviously makes the device moredesirable.

The body of the device may be of any suitable size or shape withoutdeparting from the scope of the invention. It is also to be understoodthat the device may be used in connection with different types and formsof cartons or packages by slightly modifying the size and shape of theslitted portions which cooperate to provide the opening II for receivinga corner or portion of the body of the carton.

I claim as my invention:

1. The combination with a card board carton comprising flat top andfront walls, and oppositely disposed fiat parallel end walls, whichwalls cooperate to provide an elongated corner of the carton, of anadvertising display device including a body portion of fiat materialhaving an elongated, transverse straight slit therein, opposing slitsconnected to and extending upwardly from the opposite ends of saidtransverse slit and defining between their upper extremities atransverse straight fold line parallel to and of substantially equallength to said transverse slit, said transverse and upwardly extendingslits defining a flap portion which may be bent along said fold line outof the plane of said body portion to provide a substantially rectangularopening in said body portion for receiving said elongated corner of thecarton, said opposing slits at their meeting points with the transverseslit and fold line being spaced apart a distance as great as the overallwidth of the carton from end wall to end wall, and said opposing slitsbetween their meeting points with the transverse slit and fold linecurving inwardly towards each other and being more closely spaced thanthe overall width of the carton from end wall to end wall, whereby whenthe display device is mounted on the carton and the elongated cornerthereof is received in said opening, the

inwardly curved wall portions formed by said upwardly extending curvedslits, will grip the opposite fiat parallel end walls of the carton withsuflilcient inward pressure to partially indent them thereby to retainthe device on the carton whereby it is not likely to become displaced,or detached therefrom.

2. A display device for mounting on a rectangular carton comprising aflat body portion of sheet material, a substantially rectangularcarton-receiving opening adapting the device to be supported by theupper part of a carton, said I opening being defined by a transverselyextending straight upper edge adapted to engage the carton top wall, astraight lower edge parallel to and of equal length with said upper edgeadapted to engage the carton front wall, and side edges at the oppositeends of the opening meeting the extremities of the upper'and lower edgesin corners, said opposite side edges of the opening being arcshaped, andcurving inwardly towards each other between the upper and lower cornerso as to be more closely spaced at their middle portions than at theirmeeting corners with the upper and lower edges, and being therebyadapted to press against and frictionally engage the opposite side wallsof a carton having a transverse dimension between its side wallssubstantially equal to the length of the upper and lower edges of theopening.

3. The combination with a carton having flat front and top walls, andopposite flat parallel side walls of a display device comprising a fiatbody portion of sheet material, a substantially rectangular opening inthe body portion defined by transversely extending straight parallelupper and lower edges respectively adapted to engage the carton top andfront walls, and being of a length as great as the distance between theopposite carton side walls, and side edges at the ends of the openingsubstantially shorter in length than the vertical dimension of thecarton, said side edges meeting the opposite ends of the upper and loweredges in corners and being spaced from each other at intermediate pointsof their length a distance both less than their spacing at the upper andlower corners, and less than the transverse dimension of the cartonbetween its opposite side walls, said side edges of the opening definingtransversely narrow, oppositely projecting anchoring tabs adapted topress against the carton opposite side walls.

CLIFFORD B. GRABEN.

